Devon Social Media Cafe

Application information for Plymouth Twestival Local 2011 charity partner

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Twestival® (or Twitter Festival) is a global fundraising initiative using social media for social good. Twestival is the largest global grassroots media fundraising initiative to date. Through harnessing the power of volunteers and social media, Twestival has raised over £760,000 for 137 good causes since the autumn of 2009. Each Twestival is run on the same date in host cities around the world.

In 2010 a group of local residents who all use social media to develop their businesses, build networks, support good causes and interact with others came across the initiative. Twestival came to Plymouth and we joined in a global campaign to raise money for and awareness of Concern’s education programmes in third world countries. In Plymouth our final fundraising total was over £6,000 – ranking us 13th most successful city in the world, and 3rd in the UK. You can see what we did in Plymouth here . In 2011 Twestival goes local; each host city will be working to support a local charity.

Our experience tells us that there is enormous power in social media. As a group of volunteers we want to harness this for a local good cause, so we are organising the second Plymouth event as part of Twestival Local 2011. We don’t know how much cash we will raise, though we have set ourselves an ambitious target of £10,000 (we can make no guarantees about how much our fundraising total will be). We want to do more than raise the cash, we want to be practical in our support – we want to help raise the local profile of the good cause we support and we want to help it to become even more effective at what it does.

We are offering to give our partner charity every penny of money we raise through ticket sales, fundraising activities and donations (we will ensure that everything we need to raise the money is donated or lent to us so that there are no costs to be taken from the total we achieve) and to offer practical support to our partner charity:
– Up to 2 days consultancy support from Chris Penberthy to ensure you are able to capitalise on the Twestival opportunity – we would like to thank Devonshire Tea for sponsoring this
– If appropriate, advice on e-commerce activity and search engine optimisation from OliveNet
– If needed, design for your social networking pages from local designer Jason Stanley, who has produced the designs for Twestival and Plymouth Twestival
– If wanted, training for your team in use of social media from a member of the Plymouth Twestival team

We are looking for a local charity to support – it could be you! If…
– You are registered as a charity (or not-for profit organisation registered and governed by the law in England & Wales – please contact us if you are not sure whether you qualify)
– You are Plymouth based (not a branch of a larger organisation)
– Your services have a direct benefit on our local community
– You are able to pinpoint a specific use in 2011 for the funds raised by Plymouth Twestival Local (£50 or £100 provides x for y; and by reaching our total goal of £10,000 it will give z to the charity)
You meet our core criteria! It would also be helpful if you are also able to tell us…
– How you already use social media to support your work
– What, other than cash, you would hope to gain from being our charity partner for Plymouth Twestival Local 2011
– Whether there is anything you are able to bring to the table

To apply to be our charity partner please email with a brief description (up to about 200 words) of your work and the information we have asked for above. We need to receive your email by the end of January. The information you give will be used to gain public perception about your nomination between receipt and February 6th. A recommendation to Twestival HQ will be made by the Plymouth Twestival Local 2011 Team by 8th February, and we hope to be able to make an announcement a week later. If you have any questions please email us, and we will do our best to answer them.

Written by Devon Social Media Cafe

13 January 2011 at 10:14 am

Posted in Uncategorized

2 Responses

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  1. […] This post was mentioned on Twitter by Katy Creates, Chris Penberthy and others. Chris Penberthy said: @Equality_SW happy to help – could you pass this info re possible funding source on to your Plymouth contacts? ta 🙂 […]

  2. unfortunatly twittering is a mystery to me. your event interests me , but Ihave been unable to find out what is being programmed and how to get involved. How can I find out.


    25 February 2011 at 10:47 pm

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